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Novacheck Martketing Limited: TelemarketingHistory

Since 2004

Telemarketing focus

Since 2004 Novacheck has designed and delivered Demand Generation Services to IT companies.

Sales focus

Our core service is providing Telemarketing services.
However, we have also provided Sales Consultancy and helped numerous businesses penetrate and establish new accounts.

  • In 2010 we helped an organisation refine and re-focus their sales efforts and we did this by independently selling £500,000 in new business for them across 5 accounts, from our leads!
     
  • These new business accounts have already exceeded last year's revenue and a total of £3million in renewals and upgrades is expected by the end of 2011.

Our roots are in sales, and by having successfully sold solutions, we know what it takes to create leads and opportunities that turn into sales.

Telemarketing Consultancy

April 2011 is the launch of our new website and Novacheck has re-launched as Novacheck Marketing.

  • The main difference between Novacheck since 2004 and Novacheck in 2011 is that from 2011 moving forward, we are now also offering Telemarketing Consultancy alongside our traditional Telemarketing services.
  • With a strong focus on sales, we can work with you, your in house team and or your current Telemarketing supplier.

Directors Profile

Telemarketing

  • Our founder Andrew Mujuru was a Telemarketer for a total of 12 months between 2002 and 2003 at Rednet (One of the first B2B Internet Service Providers in the UK).
  • Within that first year at Rednet he generated 360 SMB leads which converted into £150,000 of new business sales for Rednet.
  • Andrew also generated over 200 B2B leads for ADSL, which was still to be set up and introduced.
    This compelled the business to immediately launch ADSL to customers, followed by SDSL.

     
    • By the time Andrew reached 1 year as a Telemarketer at Rednet in April of 2003, most of his leads were already closed Sales.
    • He had also trained and developed the new telemarketers in the company.
    • Andrew was also invited by the Sales Director to train Senior Executives and Account Managers how to position Rednet to new prospects and how to generate more sales opportunities in the existing accounts.

New Business Sales and New Product and Solution Launches

  • Upon reaching his first year anniversary as a Telemarketer at Rednet, the company created an otherwise none existent position for Andrew and he was promoted to New Business Sales.
  • Andrew sought and attained this promotion whilst he was a Telemarketer by planning, focusing and ensuring that the majority of his leads either turned into sales, or that they were completed Sales before they left the Telemarketing department.
  • This attention to quality and lead-to-sales conversions has stayed with him until today, and forms an integral part of Novacheck's Telemarketing fabric.

Multilayered Solutions Launched and Sold

Andrew's self sufficiency at generating new leads from cold and designing and delivering multilayered solutions to new business customers allowed him to sell the following solutions:

  • Bandwidth ◦ Managed Hosting ◦ Streaming ◦ Web, Antivirus and Antispam solutions ◦                         Site-to-Site Networking ◦ VPN solutions ◦ Cisco Hardware and Smartnet Support contracts.
  • Andrew designed some of the corporate Networking Solutions with Cisco Routers, Switches and Firewalls.
    These head office solutions were also integrated with Cisco and or Netgear Hardware into VPNs with small remote offices or home workers. To match the Cisco Smartnet support contracts sold with these, Andrew also created a new Netgear Support contract to incorporate into this multilayered solution offering to customers.

  • Andrew also managed to introduce new vendors to Rednet, namely :Blackspider (now Websense) and RealNetworks (maker of Realplayer).
    Andrew embraced these technologies amongst others and worked with Presales to research them before running a sales pilot for them.
  • Blackspider was re-branded or white labelled as Redshield.
  • Also, reselling RealNetworks' streaming solutions naturally complemented Rednet as Streaming requires bandwidth and hosting, both of which Rednet sold.